Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Blog: Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

May 1, 2016

Back to basics: Focusing on your research story

Conducting user and customer research has increasingly become an accepted and expected part of the development process among companies, from those building consumer websites to those developing enterprise applications. This is fantastic news for users! However, this also means that user research can become a box-checking activity, leading to research […]
March 1, 2016

Contextual inquiry: What people actually do vs. what people say they do

Contextual inquiry (CI) research has been a growing request from our clients over the past year. While we love to be out in the field as much as the next researcher, it begs the question of “is this just a trend or is there a real growing need for CI?” […]
January 27, 2016

Are you thinking enough about your Research Questions?

Here’s an all too common scenario in the world of UX Research: Having understood the importance of gathering user feedback in the creation of successful products and interfaces, you or your client has committed to performing UX research. The project manager approaches you and says, “We’d like to do some […]
November 27, 2015

Is a conference room good enough for your research?

The answer to this question is not always a simple one, it likely comes down to these factors: the equipment you need, the amount of customization you need, the number of observers that want to participate and how much of a hassle you want to deal with. Running qualitative research […]