Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.


Our thoughts about what we do and why we do it.

March 29, 2017

From cows to computers: My first month as a UX researcher

A month has passed since I started to work at Human Interfaces as a UX Researcher, coming from a different field (mass consumption market research) and country (Peru). Based on what I have gathered so far in this time, there isn’t a single definition of what UX is and I […]
March 7, 2017

My Favorite UX Research Projects: Reflections from an Old-timer

Human Interfaces recently hired both a UX researcher and summer intern for 2017. Both hires are at the beginning of their promising young careers, and over time, they will develop into seasoned, experienced researchers. For this month’s blog, I thought it would be fun to write about a couple of the […]
January 18, 2017

Heuristic Reviews: How Experts Anticipate Usability Problems (Part 2)

In our recent post, we introduced the idea of incorporating heuristic evaluations in the product development cycle as part of a more well-rounded approach to performing research. In the first article of this two-part post, we discussed some usability problems with a portable electric space heater and pointed out how […]
December 13, 2016

Heuristic Reviews: How Experts Anticipate Usability Problems (Part 1)

Heuristic evaluations, or expert reviews, are sometimes overlooked because they don’t involve recruited participants and, as the thinking goes, they aren’t as “valid” as testing with actual users. However, as with the many other methods available in a UX researcher’s toolbox, heuristic reviews have their place and purpose, and can […]