Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

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Our thoughts about what we do and why we do it.

August 1, 2016

4 tips for a successful UX research study recruit

Over the years I have run dozens of UX research studies with hundreds of participants both in-person and remotely. Profiles have ranged from consumer electronics users, to field-service workers, to IT administrators and networking professionals, to people with particular medical ailments, to business decision makers, to users of sophisticated analytics […]
July 1, 2016

Is Usability Dead? One Practitioner’s Perspective

The question of whether or not task-based Usability is still relevant and important in the industry is one which has come to mind frequently over the last few years. To understand, here’s a little context… When I started in the industry a dozen years ago, myself and most of my […]
May 1, 2016

Back to basics: Focusing on your research story

Conducting user and customer research has increasingly become an accepted and expected part of the development process among companies, from those building consumer websites to those developing enterprise applications. This is fantastic news for users! However, this also means that user research can become a box-checking activity, leading to research […]
March 1, 2016

Contextual inquiry: What people actually do vs. what people say they do

Contextual inquiry (CI) research has been a growing request from our clients over the past year. While we love to be out in the field as much as the next researcher, it begs the question of “is this just a trend or is there a real growing need for CI?” […]