Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

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Our thoughts about what we do and why we do it.

September 20, 2016

15 Years of UX research… And we’re still truckin’!

What a long, strange trip it’s been As we approach our fifteen year anniversary here at Human Interfaces, I can’t help but reflect and think to myself; what a long, strange trip it’s been. The Grateful Dead wrote the song Truckin’ as a metaphor to communicate their survival of the […]
September 13, 2016

Don’t underestimate the value of the observation room

When most people think about in-person user research they focus on the activities that happen inside the testing room – the discussion, the tasks, the card sorting, the sketching, the ratings, the crying… (just kidding). However, what takes place behind the one-way glass can be just as meaningful. Here are […]
August 1, 2016

4 tips for a successful UX research study recruit

Over the years I have run dozens of UX research studies with hundreds of participants both in-person and remotely. Profiles have ranged from consumer electronics users, to field-service workers, to IT administrators and networking professionals, to people with particular medical ailments, to business decision makers, to users of sophisticated analytics […]
July 1, 2016

Is Usability Dead? One Practitioner’s Perspective

The question of whether or not task-based Usability is still relevant and important in the industry is one which has come to mind frequently over the last few years. To understand, here’s a little context… When I started in the industry a dozen years ago, myself and most of my […]