Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.


Our thoughts about what we do and why we do it.

September 20, 2016

15 Years of UX research… And we’re still truckin’!

What a long, strange trip it’s been As we approach our fifteen year anniversary here at Human Interfaces, I can’t help but reflect and think to myself; what a long, strange trip it’s been. The Grateful Dead wrote the song Truckin’ as a metaphor to communicate their survival of the […]
September 13, 2016

Don’t underestimate the value of the observation room

When most people think about in-person user research they focus on the activities that happen inside the testing room – the discussion, the tasks, the card sorting, the sketching, the ratings, the crying… (just kidding). However, what takes place behind the one-way glass can be just as meaningful. Here are […]
August 1, 2016

4 tips for a successful UX research study recruit

Over the years I have run dozens of UX research studies with hundreds of participants both in-person and remotely. Profiles have ranged from consumer electronics users, to field-service workers, to IT administrators and networking professionals, to people with particular medical ailments, to business decision makers, to users of sophisticated analytics […]
July 1, 2016

Is Usability Dead? One Practitioner’s Perspective

The question of whether or not task-based Usability is still relevant and important in the industry is one which has come to mind frequently over the last few years. To understand, here’s a little context… When I started in the industry a dozen years ago, myself and most of my […]