Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.
Our thoughts about what we do and why we do it.
January 27, 2016
Here’s an all too common scenario in the world of UX Research: Having understood the importance of gathering user feedback in the creation of successful products and interfaces, you or your client has committed to performing UX research. The project manager approaches you and says, “We’d like to do some […]
November 27, 2015
The answer to this question is not always a simple one, it likely comes down to these factors: the equipment you need, the amount of customization you need, the number of observers that want to participate and how much of a hassle you want to deal with. Running qualitative research […]
September 27, 2015
There is a lot to consider when choosing the right UX method(s) for a research project. The research objectives, where you are in the development cycle, the budget, and the type of customer you are trying to reach can all play a role in deciding which path to take. With […]
August 25, 2015
Welcome to the Human Interfaces’ Blog. I am the founder of Human Interfaces, located in Austin, TX and wanted to briefly introduce myself, our company and to kick off our new blog series. I am formally trained in Human Factors Engineering which is basically a blend of Experimental Psychology (human […]