Tablet Journey

Voice Recognition Research
September 25, 2016

Tablet Journey

Portfolio

Tablet Journey


  • Conducted research to evaluate the end-to-end customer journey, including marcom & purchase experience, delivery experience, out-of-box, usability and serviceability
  • Insights were obtained from 150 customers on their tablet experience (Android & Win8 including ecosystem of accessories) for a 3-month duration
  • A variety of qualitative and quantitative research methods were conducted