Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

May 9, 2023

Three Tips from Cognitive Psychology that Can Make You a Better UX Researcher

Having taught eight courses of university-level cognitive psychology in my past, I have come to realize that many of the mental hacks I use in my work as a UX Researcher come from this field. Cognitive psychology investigates the mental processes underlying perception, attention, thought, language, and memory. In this […]