Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

March 23, 2022

Back to Basics 10: Understanding user behaviors (part 1)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. Some of our more recent posts in the series have explained advanced user experience research methods that can be used to determine how users interact with a product and whether a […]
November 29, 2021

Back to Basics 9: Inspecting the interface

Heuristic evaluation & Expert review Continuing our back to the basics blog series, we now turn our attention from how users interact with the product to whether the product design meets established usability guidelines. During the formative testing stage (i.e., the design is still subject to considerable change), the goal […]
July 1, 2021

Back to Basics 8: How users interact with the product (part 2)

Cognitive task analysis & Customer journey mapping This is a continuation of our previous article where we examined two methods that can be used to learn how users interact with products or services: Task analysis and PCA analysis. Here we will discuss two additional methods well suited for this purpose: Cognitive task analysis and Customer journey mapping. Cognitive task analysis What is it?  […]
July 7, 2020

Back to Basics 3: Recruiting the right users for UX research

Welcome back for another installment of what the team here at Human Interfaces is calling our “Back to Basics” blog series, looking at the in-s and out-s of conducting user research.  If you’ve been following along, you’ll recall that we tackled a big topic in last month’s post: how to […]