Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

September 29, 2020

Published by Mikey Brogdon at September 29, 2020

Back to Basics 5: Testing within development cycles

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. Our previous posts have tackled topics such as how to find and recruit the right users to participate in the research and selecting the right place & right tools to […]

June 9, 2020

Published by Mikey Brogdon at June 9, 2020

Back to Basics 2: Selecting the right user research method

If you’ve been following along with us, you’ll know that the Human Interfaces team has been using the extra time we have as much of the country is still emerging from COVID-19 shutdowns to take a look back at the basics of user testing (and UX research more broadly). Last week, we explored what […]

January 21, 2019

Published by Mikey Brogdon at January 21, 2019

Foldable Smartphones: 7 Considerations to Avoid a UX Disaster

Mikey Brogdon, Human Interfaces With Samsung’s recent reveal and Huawei’s announced upcoming tech, foldable phones are nearing the public market. The capability to have a tablet-sized screen fold up to be pocket-sized seems like it will be the next big thing for smart phone technology. However, this new advent raises […]

October 2, 2018

Published by Mikey Brogdon at October 2, 2018

The User is Always Right: 5 Reasons to Adopt a User-Centered R&D Approach

Mikey Brogdon, Human Interfaces Human Factors, User Experience (UX), Ergonomics. These are all related fields with at least one common goal: to center technology, systems, or processes around people rather than problems. By doing this, errors are reduced, usability and satisfaction increase, and the end result is a much better […]