Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

September 5, 2018

Working with Participants : 7 Tips to Review

Mikey Brogdon, Human Interfaces When it comes to conducting user experience research, participants are everything. The goal of UX research is not only to be well-versed in qualitative and quantitative approaches, but more importantly, to understand the user. To truly get at that goal you must get real users to […]
July 24, 2018

Statistics Crash Course: 5 Basic Tests and How to Use Them

Statistics are a critical cog in the research machine. Whether you’re trying to find actionable results in your dataset or trying to figure out the details of a report, knowing about the most common statistical methods and how they are applied is the gateway to understanding. Here are five of […]