Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

January 10, 2023

Back to Basics 12: Fine-tuning the Design

Here at Human Interfaces, Inc, we are happy to ring in the new year with a final installment in our “Back to Basics” blog series. In our last couple of posts, we’ve talked about formative user research methods such as moderated usability testing and diary studies. With this article, we want to focus on a couple […]
November 14, 2022

Back to Basics 11: Understanding User Behavior (part 2)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. In our most recent post, we focused on how researchers can better understand user behaviors and attitudes through moderated in-person usability sessions with users. In this article, we will discuss […]
October 11, 2020

Back to Basics 6: Putting it all together

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. So far, we have discussed a range of topics that can help you get the most out of your user testing efforts: From understanding what user testing is and […]
August 18, 2020

Back to Basics 4: The place & the tools

Welcome back for another installment of our “Back to Basics” blog series, focused on the in-s and out-s of conducting impactful user research. If you’ve been following along, you’ll recall that we have tackled a couple big topics in recent posts, including how to go about selecting the right methods […]