Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

May 1, 2016

Back to Basics: Focusing on your Research Story

Conducting user and customer research has increasingly become an accepted and expected part of the development process among companies, from those building consumer websites to those developing enterprise applications. This is fantastic news for users! However, this also means that user research can become a box-checking activity, leading to research […]
January 27, 2016

Test Objectives & Research Questions: Optimizing Study Insights

Here’s an all too common scenario in the world of UX Research: Having understood the importance of gathering user feedback in the creation of successful products and interfaces, you or your client has committed to performing UX research. The project manager approaches you and says, “We’d like to do some […]