Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

July 21, 2020

My boss just asked me to run a study from behind the glass

There has never been a challenge like COVID-19 for both businesses and individuals. With stay-at-home and social distancing becoming the new norms, some business activities, such as user research, encounter unprecedented changes and difficulties. Technology development in the last decade has evolved and proved that we can accomplish almost everything […]
June 2, 2020

Back to Basics 1: The what, why and how of user research

As we announced on a post here two weeks ago, we at Human Interfaces are using the extra time we have as much of the country is still emerging from COVID-19 shutdowns to pool our collective experiences and take a look back at the basics of user testing (and UX research more […]