Heuristic evaluations, or expert reviews, are sometimes overlooked because they don’t involve recruited participants and, as the thinking goes, they aren’t as “valid” as testing […]
When most people think about in-person user research they focus on the activities that happen inside the testing room – the discussion, the tasks, the […]
Over the years I have run dozens of UX research studies with hundreds of participants both in-person and remotely. Profiles have ranged from consumer electronics […]
Conducting user and customer research has increasingly become an accepted and expected part of the development process among companies, from those building consumer websites to […]
Here’s an all too common scenario in the world of UX Research: Having understood the importance of gathering user feedback in the creation of successful […]