Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

November 29, 2021

Published by Jake Ellis at November 29, 2021

Back to Basics 9: Inspecting the interface

Heuristic evaluation & Expert review Continuing our back to the basics blog series, we now turn our attention from how users interact with the product to whether the product design meets established usability guidelines. During the formative testing stage (i.e., the design is still subject to considerable change), the goal […]