Customer Loyalty/NPS

Design Research: Storyboarding & Use Cases
September 25, 2016
Voice Recognition Research
September 25, 2016

Customer Loyalty/NPS

Portfolio

Customer Loyalty/NPS


  • Goals: Compare and benchmark four enterprise product brands and identify areas of improvement
  • Method: IT decision makers and IT end users in the US and UK participated in focus groups and responded to an NPS benchmark survey, conducted by an NPS Certified Professional
  • Results: Brands were compared, and best-in-class experiences and top areas of improvement needed were identified

Charts showing some of the results of the comparative analysis.