Services

Knowing your customer ensures product success.

We offer custom research solutions that best meet your objectives, regardless of whether your end user is a consumer, IT guru or healthcare pro.

UX Resources

eBooks, guides, whitepapers, and case studies.

Developed by our highly-trained research professionals, with backgrounds in Human Factors, Human-Computer Interaction, Cognition, and Market Research

Portfolio

Research in action.

Here is a sample of recent projects that we worked either as an extension of our clients’ internal team or as an unbiased independent expert.


Facility

Designed by researchers for researchers.

Our high tech labs allow clients to get a front row seat when observing customer behavior and interactions.

About Us

Smart. Efficient. Nerdy.

Over the last 20 years, our team of professionals have established a long history in consumer electronics, human-computer interaction, and emerging technologies. As one of the top leading UX firms serving Austin, we pride ourselves in creating customized solutions to meet our clients’ objectives.

 
 

Greg Liddell, Ph.D.
Founder

Nicole Proulx, M.A.
Director of Research Services

 
 

Clients

From start-ups to Fortune 50 companies.

We value the relationship with our clients. Over 95% of new projects come from repeat and referral business.

Blog

Publications from industry thought leaders.

Read up on our research tips and insights as well as our musings about the latest design trends.

July 30, 2019

The RITE Method with Affinity Diagramming

  The Rapid Iterative Testing and Evaluation (RITE) method was pioneered at Microsoft Games Studios and Microsoft Research and has been used in a variety of industries since. Traditional usability testing runs all the participants, analyzes the data, and then makes recommendations. The RITE method differs from traditional usability testing […]
June 25, 2019

6 key differences between traditional UX and games UX

When comparing researching and designing the user experience (UX) for traditional applications and games, there are many similarities. However, there are a few key differences. For example, one common goal in traditional UX is to make a system as easy to use as possible. This is accomplished by doing things […]
January 21, 2019

Foldable Smartphones: 7 Considerations to Avoid a UX Disaster

Mikey Brogdon, Human Interfaces With Samsung’s recent reveal and Huawei’s announced upcoming tech, foldable phones are nearing the public market. The capability to have a tablet-sized screen fold up to be pocket-sized seems like it will be the next big thing for smart phone technology. However, this new advent raises […]
October 2, 2018

5 reasons to adopt a user-centered R&D approach

Mikey Brogdon, Human Interfaces Human Factors, User Experience (UX), Ergonomics. These are all related fields with at least one common goal: to center technology, systems, or processes around people rather than problems. By doing this, errors are reduced, usability and satisfaction increase, and the end result is a much better […]