Services

Knowing your customer ensures product success.

We offer custom research solutions that best meet your objectives, regardless of whether your end user is a consumer, IT guru or healthcare pro.

Portfolio

Research in action.

Here is a sample of recent projects that we worked either as an extension of our clients’ internal team or as an unbiased independent expert.


Facility

Designed by researchers for researchers.

Our high tech labs allow clients to get a front row seat when observing customer behavior and interactions.

Walk Through Map

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The Team

Smart. Efficient. Nerdy.

Our team of professionals has spent years conducting research to ensure the end design reflects the abilities, limitation, and needs of users.

 

Greg Liddell, Ph. D.

Founder

Nicole Proulx, M.A.

Director of Research Strategy
 

Clients

From start-ups to Fortune 50 companies.

We value the relationship with our clients. Over 95% of new projects come from repeat and referral business.

Blog

Publications from industry thought leaders.

July 30, 2019

The RITE Method with Affinity Diagramming

  The Rapid Iterative Testing and Evaluation (RITE) method was pioneered at Microsoft Games Studios and Microsoft Research and has been used in a variety of industries since. Traditional usability testing runs all the participants, analyzes the data, and then makes recommendations. The RITE method differs from traditional usability testing […]
June 25, 2019

6 key differences between traditional UX and games UX

When comparing researching and designing the user experience (UX) for traditional applications and games, there are many similarities. However, there are a few key differences. For example, one common goal in traditional UX is to make a system as easy to use as possible. This is accomplished by doing things […]