Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

January 10, 2023

Back to Basics 12: Fine-tuning the Design

Here at Human Interfaces, Inc, we are happy to ring in the new year with a final installment in our “Back to Basics” blog series. In our last couple of posts, we’ve talked about formative user research methods such as moderated usability testing and diary studies. With this article, we want to focus on a couple […]
November 14, 2022

Back to Basics 11: Understanding User Behavior (part 2)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. In our most recent post, we focused on how researchers can better understand user behaviors and attitudes through moderated in-person usability sessions with users. In this article, we will discuss […]
November 29, 2021

Back to Basics 9: Inspecting the interface

Heuristic evaluation & Expert review Continuing our back to the basics blog series, we now turn our attention from how users interact with the product to whether the product design meets established usability guidelines. During the formative testing stage (i.e., the design is still subject to considerable change), the goal […]
September 29, 2020

Back to Basics 5: Testing within development cycles

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. Our previous posts have tackled topics such as how to find and recruit the right users to participate in the research and selecting the right place & right tools to […]