Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

November 29, 2021

Back to Basics 9: Inspecting the interface

Heuristic evaluation & Expert review Continuing our back to the basics blog series, we now turn our attention from how users interact with the product to whether the product design meets established usability guidelines. During the formative testing stage (i.e., the design is still subject to considerable change), the goal […]
September 29, 2020

Back to Basics 5: Testing within development cycles

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. Our previous posts have tackled topics such as how to find and recruit the right users to participate in the research and selecting the right place & right tools to […]
August 18, 2020

Back to Basics 4: The place & the tools

Welcome back for another installment of our “Back to Basics” blog series, focused on the in-s and out-s of conducting impactful user research. If you’ve been following along, you’ll recall that we have tackled a couple big topics in recent posts, including how to go about selecting the right methods […]
July 21, 2020

My boss just asked me to run a study from behind the glass

There has never been a challenge like COVID-19 for both businesses and individuals. With stay-at-home and social distancing becoming the new norms, some business activities, such as user research, encounter unprecedented changes and difficulties. Technology development in the last decade has evolved and proved that we can accomplish almost everything […]