Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Blog: Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

July 30, 2019

The RITE Method with Affinity Mapping: An Effective Duo

  The Rapid Iterative Testing and Evaluation (RITE) method was pioneered at Microsoft Games Studios and Microsoft Research and has been used in a variety of industries since. Traditional usability testing runs all the participants, analyzes the data, and then makes recommendations. The RITE method differs from traditional usability testing […]
June 25, 2019

Games UX: 6 Key Differences From Traditional UX

When comparing researching and designing the user experience (UX) for traditional applications and games, there are many similarities. However, there are a few key differences. For example, one common goal in traditional UX is to make a system as easy to use as possible. This is accomplished by doing things […]
January 21, 2019

Foldable Smartphones: 7 Considerations to Avoid a UX Disaster

Mikey Brogdon, Human Interfaces With Samsung’s recent reveal and Huawei’s announced upcoming tech, foldable phones are nearing the public market. The capability to have a tablet-sized screen fold up to be pocket-sized seems like it will be the next big thing for smart phone technology. However, this new advent raises […]
October 2, 2018

The User is Always Right: 5 Reasons to Adopt a User-Centered R&D Approach

Mikey Brogdon, Human Interfaces Human Factors, User Experience (UX), Ergonomics. These are all related fields with at least one common goal: to center technology, systems, or processes around people rather than problems. By doing this, errors are reduced, usability and satisfaction increase, and the end result is a much better […]