Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.
Heuristic evaluations, or expert reviews, are sometimes overlooked because they don’t involve recruited participants and, as the thinking goes, they aren’t as “valid” as testing […]
When most people think about in-person user research they focus on the activities that happen inside the testing room – the discussion, the tasks, the […]
Over the years I have run dozens of UX research studies with hundreds of participants both in-person and remotely. Profiles have ranged from consumer electronics […]
Conducting user and customer research has increasingly become an accepted and expected part of the development process among companies, from those building consumer websites to […]
Here’s an all too common scenario in the world of UX Research: Having understood the importance of gathering user feedback in the creation of successful […]