Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

August 18, 2020

Back to Basics 4: The place & the tools

Welcome back for another installment of our “Back to Basics” blog series, focused on the in-s and out-s of conducting impactful user research. If you’ve been following along, you’ll recall that we have tackled a couple big topics in recent posts, including how to go about selecting the right methods […]
July 21, 2020

My boss just asked me to run a study from behind the glass

There has never been a challenge like COVID-19 for both businesses and individuals. With stay-at-home and social distancing becoming the new norms, some business activities, such as user research, encounter unprecedented changes and difficulties. Technology development in the last decade has evolved and proved that we can accomplish almost everything […]
July 7, 2020

Back to Basics 3: Recruiting the right users for UX research

Welcome back for another installment of what the team here at Human Interfaces is calling our “Back to Basics” blog series, looking at the in-s and out-s of conducting user research.  If you’ve been following along, you’ll recall that we tackled a big topic in last month’s post: how to […]
June 9, 2020

Back to Basics 2: Selecting the right user research method

If you’ve been following along with us, you’ll know that the Human Interfaces team has been using the extra time we have as much of the country is still emerging from COVID-19 shutdowns to take a look back at the basics of user testing (and UX research more broadly). Last week, we explored what […]