Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

June 9, 2020

Back to Basics 2: Selecting the right user research method

If you’ve been following along with us, you’ll know that the Human Interfaces team has been using the extra time we have as much of the country is still emerging from COVID-19 shutdowns to take a look back at the basics of user testing (and UX research more broadly). Last week, we explored what […]
June 2, 2020

Back to Basics 1: The what, why and how of user research

As we announced on a post here two weeks ago, we at Human Interfaces are using the extra time we have as much of the country is still emerging from COVID-19 shutdowns to pool our collective experiences and take a look back at the basics of user testing (and UX research more […]
May 19, 2020

Introducing our “Back to Basics” Series

Conducting user experience (UX) research has increasingly become an accepted and expected part of the development process for diverse product teams, from those building consumer websites to those developing enterprise applications. This is fantastic news for users because by the time the product makes it to them, their needs and […]
July 30, 2019

The RITE Method with Affinity Mapping: An Effective Duo

  The Rapid Iterative Testing and Evaluation (RITE) method was pioneered at Microsoft Games Studios and Microsoft Research and has been used in a variety of industries since. Traditional usability testing runs all the participants, analyzes the data, and then makes recommendations. The RITE method differs from traditional usability testing […]