Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

June 25, 2019

Games UX: 6 Key Differences From Traditional UX

When comparing researching and designing the user experience (UX) for traditional applications and games, there are many similarities. However, there are a few key differences. For example, one common goal in traditional UX is to make a system as easy to use as possible. This is accomplished by doing things […]
January 21, 2019

Foldable Smartphones: 7 Considerations to Avoid a UX Disaster

Mikey Brogdon, Human Interfaces With Samsung’s recent reveal and Huawei’s announced upcoming tech, foldable phones are nearing the public market. The capability to have a tablet-sized screen fold up to be pocket-sized seems like it will be the next big thing for smart phone technology. However, this new advent raises […]
October 2, 2018

The User is Always Right: 5 Reasons to Adopt a User-Centered R&D Approach

Mikey Brogdon, Human Interfaces Human Factors, User Experience (UX), Ergonomics. These are all related fields with at least one common goal: to center technology, systems, or processes around people rather than problems. By doing this, errors are reduced, usability and satisfaction increase, and the end result is a much better […]
September 5, 2018

Working with Participants : 7 Tips to Review

Mikey Brogdon, Human Interfaces When it comes to conducting user experience research, participants are everything. The goal of UX research is not only to be well-versed in qualitative and quantitative approaches, but more importantly, to understand the user. To truly get at that goal you must get real users to […]