Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

May 19, 2020

Introducing our “Back to Basics” Series

Conducting user experience (UX) research has increasingly become an accepted and expected part of the development process for diverse product teams, from those building consumer websites to those developing enterprise applications. This is fantastic news for users because by the time the product makes it to them, their needs and […]
July 30, 2019

The RITE Method with Affinity Mapping: An Effective Duo

  The Rapid Iterative Testing and Evaluation (RITE) method was pioneered at Microsoft Games Studios and Microsoft Research and has been used in a variety of industries since. Traditional usability testing runs all the participants, analyzes the data, and then makes recommendations. The RITE method differs from traditional usability testing […]
June 25, 2019

Games UX: 6 Key Differences From Traditional UX

When comparing researching and designing the user experience (UX) for traditional applications and games, there are many similarities. However, there are a few key differences. For example, one common goal in traditional UX is to make a system as easy to use as possible. This is accomplished by doing things […]
January 21, 2019

Foldable Smartphones: 7 Considerations to Avoid a UX Disaster

Mikey Brogdon, Human Interfaces With Samsung’s recent reveal and Huawei’s announced upcoming tech, foldable phones are nearing the public market. The capability to have a tablet-sized screen fold up to be pocket-sized seems like it will be the next big thing for smart phone technology. However, this new advent raises […]