Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

May 9, 2023

Three Tips from Cognitive Psychology that Can Make You a Better UX Researcher

Having taught eight courses of university-level cognitive psychology in my past, I have come to realize that many of the mental hacks I use in my work as a UX Researcher come from this field. Cognitive psychology investigates the mental processes underlying perception, attention, thought, language, and memory. In this […]
January 10, 2023

Back to Basics 12: Fine-tuning the Design

Here at Human Interfaces, Inc, we are happy to ring in the new year with a final installment in our “Back to Basics” blog series. In our last couple of posts, we’ve talked about formative user research methods such as moderated usability testing and diary studies. With this article, we want to focus on a couple […]
November 14, 2022

Back to Basics 11: Understanding User Behavior (part 2)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. In our most recent post, we focused on how researchers can better understand user behaviors and attitudes through moderated in-person usability sessions with users. In this article, we will discuss […]
March 23, 2022

Back to Basics 10: Understanding user behaviors (part 1)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful user research. Some of our more recent posts in the series have explained advanced user experience research methods that can be used to determine how users interact with a product and whether a […]