Unreliable data leads to poor UX and CX. This can manifest itself in many ways including product abandonment, higher support costs, customer attrition and brand damage.

Researcher Tips and Thought Leader Insights

Our thoughts about what we do and why we do it.

May 9, 2023

Three Tips From Cognitive Psychology That Can Make You a Better UX Researcher

Having taught eight courses of university-level cognitive psychology in my past, I have come to realize that many of the […]

January 10, 2023

Back to Basics 12: Fine-Tuning the Design

Here at Human Interfaces, Inc, we are happy to ring in the new year with a final installment in our “Back […]

November 14, 2022

Back to Basics 11: Understanding User Behavior (part 2)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful […]

March 23, 2022

Back to Basics 10: Understanding User Behaviors (Part 1)

Welcome back for another installment of our “Back to Basics” blog series, focused on the ins and outs of conducting impactful […]

November 29, 2021

Back to Basics 9: Inspecting the Interface

Heuristic evaluation & Expert review Continuing our back to the basics blog series, we now turn our attention from how users […]

July 1, 2021

Back to Basics 8: How Users Interact With the Product (Part 2)

Cognitive task analysis & Customer journey mapping This is a continuation of our previous article where we examined two methods that can be used to […]

February 24, 2021