Kano Modeling & Attribute Mapping

  • Goals: Assess current and proposed features of a web platform to understand their impact on user experience
  • Method: Through phone interviews, participants provided feedback on features by responding to a Kano model attribute modeling survey and follow-up questions
  • Results: The research gauged respondents’ thoughts on the inclusion or exclusion of features, their perceived importance, and satisfaction with their implementation

The resulting model showing how attributes ultimately influenced satisfaction and dissatisfaction according to study participants.