Tablet Journey

  • Goals: Evaluate the end-to-end customer journey, including marcom & purchase experience, delivery experience, out-of-box usability, and serviceability for a tablet device
  • Method: Insights were obtained from 150 customers on their tablet experience (Android & Win8, including ecosystem of accessories) for a 3-month duration via a variety of qualitative and quantitative methods
  • Results: Developed an understanding of the end-to-end customer experience, including insights into how to improve the experience

A graphical representation of the assessment methods used across the end-to-end experience.